Articles

Some of the toy industry’s most powerful players are trying to hijack the Tooth Fairy. Until now, the Tooth Fairy was one of the few iconic children’s fantasy figures that escaped being captured, branded, and monetized. But shocking footage from a pitch to investors by Paul Yanover, CEO of Fandango and former Disney senior executive, shows that’s about to change — big time. The pitch is preposterous enough to be parody, but its intent is dead serious.

Dr. Susan Linn

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