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Your voice can make a difference! Join parents, educators, health professionals, advocates and others who care about kids to promote children’s healthy development and stop the commercialization of childhood.

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About CCFC


Mission


CCFC educates the public about commercialism's impact on kids' wellbeing and advocates for the end of child-targeted marketing.


Why is CCFC Needed?


The rise of ubiquitous, sophisticated, and portable screen technologies allows marketers unprecedented direct access to children. At the same time, key policies and agencies created to protect kids from harmful marketing have been weakened. The result is a commercialized culture causing harm to children. Childhood obesity, eating disorders, youth violence, sexualization, family stress, underage alcohol and tobacco use, rampant materialism, and the erosion of creative play are all exacerbated by advertising and marketing. And when children adopt the values that dominate commercial culture—materialism, self-indulgence, conformity, impulse buying, and unthinking brand loyalty—the health of democracy and sustainability of our planet are threatened. 

Dr. Susan Linn

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