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Consuming Kids: Reviews and Interviews
Book Description With the intensity of the California
gold rush, corporations are racing to stake their claim on the
consumer group formerly known as children. What was once the purview
of a handful of companies has escalated into a gargantuan enterprise
estimated at over $15 billion annually. While parents busily try to
set limits at home, marketing executives work day and night to
undermine their efforts with irresistible messages. In Consuming Kids,
psychologist Susan Linn takes a comprehensive and unsparing look at
the demographic advertisers call "the kid market," taking
readers on a compelling and disconcerting journey through modern
childhood as envisioned by commercial interests. Children are now the
focus of a marketing maelstrom, targets for everything from minivans
to M&M counting books. All aspects of children's lives—their
health, education, creativity, and values—are at risk of being
compromised by their status in the marketplace. Interweaving
real-life stories of marketing to children, child development theory,
the latest research, and what marketing experts themselves say about
their work, Consuming Kids reveals the magnitude of this problem and
shows what can be done about it. Reviews & Interviews
Susan Linn ©2004 | All Rights
Reserved | Contact |
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| Alvin
F. Poussaint, M.D., Professor of Psychiatry, Harvard Medical
School and Judge Baker Children's Center It should be read by every parent, policymaker, and professional who works with children. T. Berry Brazelton, M.D. Marian Wright Edelman,
President, Children's Defense Fund Juliet Schor, author of Born to
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